My father travelled regularly to Chicago in the 1960s and I was the only boy in my class, possibly the whole school, to have been to America, as we used to call the US. Freddie Laker, let alone his aviation spoor, had yet to bring us the mixed blessings of low cost flights. In those days, it was de rigueur to take a small gift when visiting friends or colleagues overseas and nothing would enchant English expats as much as a pot of marmalade. Globalisation has made it almost impossible to find meaningful gifts or souvenirs now that high streets are identical and most merchandise is available through Amazon in any case.
Staunchly middle class villages and urban enclaves fight stoutly against creeping domination by the chain store. Think Totness in Devon and Stoke Newington in London. Maybe it's ironic that some of their most embattled establishments, coffee shops, wouldn't even exist if it were not for the popularisation of the genre by the success of Starbucks and its ilk. And it's interestingly to contrast the acclaim heaped on these doughty middle class nimbies by the liberal press with the scorn they pour on countries which try to preserve their most cherished cultural bastions. The obvious example is France, which starts with the inherent disadvantage that it is, well, France. The Institut Francais has long railed against encroaching anglicisation of French which they view as cultural imperialism. The ridicule reserved for attempts to control the use of language is partly due to its futility. In a global world, tilting at that windmill is as doomed to failure as any other laudable campaign from nuclear non-proliferation to getting teenagers to squeeze the toothpaste tube from the bottom. Perhaps France has got it wrong though and has been too timid about conservation. Instead of limiting it to the lingo, how about expanding the ambition to banish homogenisation of the high street. No more McDonald's elbowing aside neighbourhood bistros. United in their stand with Totness and Stokey, that would be globalisation we could all support.
© David Thompson 2012
Staunchly middle class villages and urban enclaves fight stoutly against creeping domination by the chain store. Think Totness in Devon and Stoke Newington in London. Maybe it's ironic that some of their most embattled establishments, coffee shops, wouldn't even exist if it were not for the popularisation of the genre by the success of Starbucks and its ilk. And it's interestingly to contrast the acclaim heaped on these doughty middle class nimbies by the liberal press with the scorn they pour on countries which try to preserve their most cherished cultural bastions. The obvious example is France, which starts with the inherent disadvantage that it is, well, France. The Institut Francais has long railed against encroaching anglicisation of French which they view as cultural imperialism. The ridicule reserved for attempts to control the use of language is partly due to its futility. In a global world, tilting at that windmill is as doomed to failure as any other laudable campaign from nuclear non-proliferation to getting teenagers to squeeze the toothpaste tube from the bottom. Perhaps France has got it wrong though and has been too timid about conservation. Instead of limiting it to the lingo, how about expanding the ambition to banish homogenisation of the high street. No more McDonald's elbowing aside neighbourhood bistros. United in their stand with Totness and Stokey, that would be globalisation we could all support.
© David Thompson 2012